Identity and website design consultation for Art + Commerce, an agency that represents a diverse group of acclaimed editorial and advertising image makers including Annie Leibovitz and David LaChapelle. The logo is set in lowercase bold letters separated by a lighter weight plus sign that places an emphasis on the contrasting meaning behind the words art and commerce. The logo’s simplicity is reinforced by the black text on a white background that is occasionally interrupted by a hint of fluorescent green. This minimalist treatment allows the agency’s rich images to speak for themselves.

Design: Abbott Miller, John Kudos at Pentagram

www.artandcommerce.com