Identity redesign for Mark Borghi Fine Art, a gallery based in Upper East Side, NYC and Bridgehampton, NY.

Through the use of strikingly pop colors, we attempt to establish a new visual identity for MBFA that represents the gallery's focus on a wide-range of inventory: Post-War American Art, Abstract Expressionism, Op Art, Pop-Art, Minimalism, and Neo-Expressionism.

For the new logotype, we created a custom typeface that is bold and distinctive, striking a balance between serif and sans-serif, formal and informal, and more importantly works as a typographic lockup or as an emblem.

The new MBFA website is coming soon.