Identity for Princeton University Art Museum. The museum supports the university’s goal of teaching, research and service by extending its reach to local, national and international audiences through its scholarly exhibitions, publications and symposia. The logo attempts to communicate the museum’s goal of combining classical tradition with a modern attitude by marrying two contrasting typefaces. The color palette was chosen to support this idea while it maintains the flexibility to communicate in both voices.

Design: Abbott Miller, John Kudos at Pentagram